Wednesday, August 26, 2020

Equal Opportunities And Managing Diversity Approaches Social Work Essay Essay Example

Equivalent Opportunities And Managing Diversity Approaches Social Work Essay Example Equivalent Opportunities And Managing Diversity Approaches Social Work Essay Equivalent Opportunities And Managing Diversity Approaches Social Work Essay Look into the qualities and failings of the equivalent possibilities and overseeing decent variety assaults. Fairness approaches rose in the UK in the mid 1980s, after the introduction of the Equal Pay Act ( 1970 ) , Sex Discrimination Act ( 1975 ) and the Race Relations Act ( 1976 ) ( Moreau, Osgood and Halsall, 2008 ; Kirton and Greene, 2010 ) . To a major degree, Equal Opportunities ( EO ) assault is a product of the social liberties movement of the sixtiess and the wide political tenet ( Webb, 1997 in: Shen et al. , 2009:238 ) . It has now become bit of work strategy and measure concern design for some organizations. Conventional equivalent possibilities assault worries with cultural justness and remedying dangers, unfairnesss and mistakes from the days of old ( Thomas, 1990 ) . The cardinal purpose of EO assault has been depicted as looking for equity ( McDougall, 1996 ) . It intends to make a mood where individuals will be dealt with the equivalent and will non be advantaged or burdened in light of their cultural classs. It is accepted that the remotion of corporate hindrances to the vibe of single gift will empower the best single to stand apart ( Jewson and Mason, 1986: 314 ) . Notwithstanding, balance resolution law and approaches have for quite some time been scrutinized for demonstrating solid in principle while powerless in design ( Kirton and Greene, 2010 ) . Collinson et Al. ( 1990 ) and Cockburn ( 1991 ) have listed a brigade of outlines where rule law was being overlooked in everyday examples and the frequency of bias in work environment stayed unabated. Webb ( 1977 ) clarifies this spread as an outcome of missing political will fundamental the strategies, institutional fizzling of individuals who do correspondence arrangements and the nonattendance of uniformity ventures support from senior course. In add-on, as EO assault is established in the cultural and political agenda of the sixtiess and 1970s ( Wilson and Iles, 1996:62 ) , a few bookmans contend that this assault can no longer run into the requests for the new millenary ( Wilson and Iles, 1996 ; Lorbiecki, 2001 ) . Pull offing assorted variety ( MD ) , as a movement off from or an other hypothetical record to conventional EEO strategies and designs or the second coevals of EEO has now getting increasingly going to ( Thompson, 1997:195 ) . It was non until the in the middle of to late 1990s that MD assault came into way. The principles and closures of MD have been characterized as tolerating the way that the work power is comprised of a differing populace ( Kandola and Fullerton, 1998 ) . The assorted variety takes signifiers of seeable and non-obvious, which incorporates contrasts like sex, age, foundation, race, disablement, character and workstyle ( Kandola and Fullerton, 1998:8 ) . MD assault non only recognizes however close to qualities and bridles these distinctions. It is accepted that handling these distinctions will make a beneficial situation wherein everyone feels esteemed, where their blessings are being to the full used and in which hierarchical closures are met ( Kandola and Fullerton, 1998:8 ) . Existing writing on assorted variety course can be inexactly partitioned into two gatherings. The primary gathering position pull offing decent variety each piece just being another mark rather than another assault to rise to risk ( Kirton and Greene, 2010:130 ) . In spite of their compared definition ( Kandola and Fullerton, 1998 ) , whether there is a reasonable hypothetical or down to earth separation between them is tricky ( Kaler, 2001 ) . The second writing bunch on the different manus, shows significant contrast among EO and MD assault. EO assault begins remotely and is constrained through rule law, while MD assault begins inside and looks to make an equivalent situation and a to the full comprehensive authoritative human advancement ( Gordon, 1995 ) . To put it plainly, equivalent possibilities can be seen as shows do nt and favors the negative , while pull offing decent variety can be viewed as a develop that demonstrates do and favors the positive ( Mavin and Girling, 2000:423 ) . As such, EO assault will in general secure minority gatherings and territories unmistakably what ought to non been done in the working environment. MD assault, on the different manus, sees assorted variety and contrasts as positive properties rather than occupations to be settled ( Thompson, 1997 ) . It will in general closer view people contrast and even recommends that s the point worth watching ( Ross and Schneider, 1992 ) . Kossek et Al. ( 2005 ) presume that MD assault incorporates a committedness to EO assault and have a bunch more extensive territory. Equivalent possibilities is normally seen as around and for grown-up females, social minorities and disabled individuals ( Thomas, 1990 ; Ross and Schneider, 1992 ; Kandola and Fullerton, 1998 ) . In the event that one can non suit into at least one of these gatherings, it is so past the legitimate intensity of equivalent possibilities ( Kandola and Fullerton, 1998 ) . While assorted variety bearing will in general work out work advertise isolation by turn toing every single contrast caused imbalance ( Horwirz, Bowmaker-Falconer and Searll, 1996 ) . Besides, MD assault accentuation that solitary contrasts ought to be esteemed and full used, which is past the legitimate consistence arranged equivalent possibility assault ( Shen, 2009:238 ) . The estimation of a different work power has been generally recognized. Lynch ( 1994:32 ) regards decent variety heading as the new future-orientated proportionalism , which assists worry with bridling this segment destiny by purging white male human advancement ( In Kandola and Fullerton, 1998 ) . Cox and Blake ( 1991 ) other than guarantee that adequate decent variety course can chop down hierarchical turnover, truancy and pull the best campaigners when the work showcase specialists. McLeod, Lobel and Cox ( 1996 ) and Wilson and Iles ( 1999 ) further battle that houses with various work power performs better in conceptualizing endeavors and nowadayss increasingly purposeful conduct contrasting with homogeneous gatherings, which will elevate the productivity, effectivity and gainfulness of the organization. In a comparative vena, The European Institute for Managing Diversity ( 2000 ) declares that solid assorted variety heading will increment authoritative overall gains by inventive a steady clime for all workers to take divide in and loan, and thus accomplish hierarchical points. It is proposed that esteeming decent variety may gracefully organization a start of competitory preferred position and better the nature of hierarchical life ( Cassell, 1996 ) . Researchers recommend that whenever oversaw nicely, assorted variety bearing will have the option to back up cardinal hierarchical advancement ventures ( Agocs and Burr, 1996 ; Liff and Wajcman, 1996 ; Story, 1999 ) . Examination led by the Australian Center for International Business affirms that work environment assorted variety offers better-quality bearing judgments, creations and better answers for hierarchical occupations ( ACIB, 2000 ) . Besides, organizations might have the option to elevate promoting capablenesss to reflect and to be increasingly antiphonal to customer segment adjustment through working environment decent variety ( Shen, 2009:239 ) . Proof shows that houses with solid decent variety bearing keep benefitting through main concern returns. Just like the equivalent possibilities assault, the overseeing assorted variety assault has been censured for guarantee beyond what it can introduce ( Kirton and Greene, 2010:130 ) . Kandola and Fullerton ( 1998 ) fight that the considerable rundown of assumed advantages are tricky and require farther exploration to break down whether the hypothetical record is fruitful. Indeed, even to this twenty-four hours, there is still non strong grounds to turn out that assorted variety assault is any more forward than the conventional fairness assault ( Greene and Kirton, 2009 ) . In add-on, there have been a few vulnerabilities about the essential reason of pull offing assorted variety. Researchers stress that focusing on the distinctions of representatives may transform into a way of affirming lower status and justifying prohibition ( Webb, 1997 ) . The idea of assorted variety use has other than been tested, saying that it may capacity to reenforce the generalization of individuals with va rious cultural foundation ( Kaler, 2001 ) . Moreover, pull offing assorted variety assault has other than been censured for fail to perceive the significance of issues of intensity. It is recommended that the conclusions of people or gatherings who have ever been under-spoken to in the days of old may non be given full going to in the working environment ( Vince and Booth, 1996 ) . As a rule, both EO and MD assault has extraordinary part to representative open help. It is recommended that regardless of the contingent advantages of pull offing decent variety, equivalent possibilities ought to non be supplanted by assorted variety course. In any case issues refering equivalent possibilities might be lost in the general chase for esteeming all aspects of contrasts ( Mavin and Girling, 2000:424 ) . This point has been affirmed by Childs ( 1996 ) , saying that there are three columns in IBM ( US ) decent variety house : equivalent possibilities, affirmatory activity and work and individual life balance plans. In this occurrence, EO guarantees representatives to procure equivalent opportunities to be utilized and stay in a badgering free workplace ; affirmatory activity encourages single to compete by stifling drawback ; the work and individual life balance plans tries to smother any hindrances identifies with disposition, strategy and example, which will follow up o n worker productiveness and their capacity to equilibrate work and individual life ( in Mavin and Girling, 2000 ) . With the nearness of both EO and MD assault can an organization perceive the furthest reaches of representatives conceivable and thus accomplish hierarchical points. 2. Talk what the

Saturday, August 22, 2020

Heart of Darkness vs Apocalypse Now essays

Heart of Darkness versus Apocalypse Now expositions In the article, Narratological Parallels in Joseph Conrads Heart of Darkness and Francis Ford Coppolas Apocalypse Now Linda Costanzo Cahir investigates both the novella and the film. The two scholars had a similar subject and significance as a top priority, yet their structure and procedure was what made the narratives extraordinary. In both the novel and the film, we see the focal character (Marlow or Willard) as a man definitely modified by a past encounter. Every story starts with the principle character clarifying how he was delegated to take the excursion up the stream. Both Marlow and Willard made three unscheduled stops with the group. The third quit being the spirit adjusting showdown with the baffling Kurtz (Cahir 1). In spite of the fact that the plot is the equivalent, the tales are extraordinary. In the manner they are told, yet in addition in the manner in which the fundamental character perseveres through the trip. Linda Costanzo Cahir talks about the account eye. The storyteller fills in as the chronicle eye in Heart of Darkness. Being imperceptible just between the teller and audience, the storyteller sees what is happening and reports back to the peruser. We see what the storyteller considers just to be we see what a camera sees. The storyteller controls what we hear and see consistently. End times Now is an increasingly contemporary rendition of Heart of Darkness, retold through a camera. Coppolas camera retells Benjamin Willards story (2). We see everything through the eye of the camera. Another similitude between the two stories is the crowd. Either by book or my film, this story is being advised to somebody. In Heart of Darkness, the storyteller is recounting to the story to the others on the vessel, while in Apocalypse Now, Willard is recounting to the story to the crowd. Like Chaucers Pilgrims, Conrads character (in this casing segment if the story) are distinguished by their callings just; and they, as well, passed the t... <!

Thursday, August 20, 2020

V Storms the Senate

V Storms the Senate Youd think one hack celebrating Guy Fawkes Night would be enough, right? Not at MIT. Allow me first to set the scene. As some of you may already know, a little over a month ago, I decided to run for a seat in the Undergraduate Association Senate. As its name suggests, the Undergraduate Association (or the UA for short, because MIT students love acronyms) aims to represent and protect the goals and interests of all undergrads in an organized, orderly fashion. Ill probably talk more about the UA (and other governing bodies at MIT) in another entry, but for now, what matters most is that the Senate was in session on Guy Fawkes Night, blissfully unaware that anything was amiss. I think you see where this is going. In fact, as music from the 1812 Overture blared, something very strange was happening across campus. Dressed as V, the enigmatic anti-hero of V for Vendetta, hackers marched through the Infinite Corridor, across Massachusetts Avenue, and into the Student Center. The hackers try to persuade the Senates Sergeant-at-Arms, Sun Kim 11 (Next House), to let them into the Senate chamber. The surprise entrance, complete with the 1812 Overture. The hackers apparent leader delivers a short speech. Remember, remember the Fifth of November The day that the wanking was caught Under no condition should the laptop prohibition Ever be forgot.The only verdict is vengeance; a vendetta, held as a votive, not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous. Verily, this vichyssoise of verbiage veers most verbose, so let me simply add that its my very good honor to meet you and you may call me V. Party poppers! Their mission accomplished, the hackers make a noble exit. The hack was also featured on the front cover of todays Tech. Many thanks to Tech Photographer Eric Schmiedl 09 for graciously providing these pictures and, of course, inexpressible thanks to all the hackers who made last night one of the most memorable Senate meetings ever.

Sunday, May 24, 2020

colour physics Essay - 701 Words

Colour Physics 712 words 1.nbsp;nbsp;nbsp;nbsp;nbsp;Colour physics, dispersion of sunlight into colours of the spectrum. (Sir Isaac Newton 1676) Discuss and illustrate Newton’s experiments and beyond, from particle to wave theory. 2.nbsp;nbsp;nbsp;nbsp;nbsp;Research, identify and illustrate how the eye sees colour, reference to light emitted, transmitted and reflected. 1. Sir Isaac Newton, held the theory that light was made up of tiny particles. Around the same period, Christiaan Huygens, believed that light was made up of waves vibrating up and down perpendicular to the direction that the light travels. Huygens theory was the successful theory of light wave motion in three dimensions. Huygen suggested that light waves peak†¦show more content†¦Eventually the two wave fronts will overlap with each other, if a screen was placed at the point of the overlapping waves, you would see the production of light and dark areas. One bright afternoon, Newton darkened his room and made a hole in his window shutter, allowing just one beam of sunlight to enter the room. He then took a glass prism and placed it in the sunbeam. The result was a spectacular multi-coloured band of light just like a rainbow. The multi-coloured band of light we now know as the ‘colour spectrum’. Newton believed that all the colours he saw were in the sunlight shining into his room. He thought he then should be able to combine the colours of the spectrum and make the light return to it’s original state (white light). To test this, he placed another prism upside-down in front of the first prism. He was right. The band of colours combined again into white sunlight. Newton was the first to prove that white light is made up of all the colours that we can see. 2. The human eye is the final link in the chain of colour vision. The human eye has a basic two element lens. The cornea is the front or outer element and the lens is the back or inner element. The amount of light entering the eye is controlled by the iris which lies in between the two. The lightShow MoreRelatedThe, Peace, Night, Day, Love, Hate1946 Words   |  8 Pagesdifferences between these pairs, it fails to entertain an idea even more compelling; that these polar opposites may not in fact be that different from one another, and the bold notion that these dichotomies might not be as real as we presume. Art and physics have been traditionally painted as polar opposites; neither resembling the other even remotely. One is rational, objective, and logical, while the other is interpretive, subjective, and, at times, seemingly illogical. While these superficial characteristicsRead MoreJacques Maritain s Philosophy Of Nature Essay1837 Words   |  8 Pagesthree degrees of abstractiv e visualization. At the first degree we have â€Å"being as subject to change† (Maritain 13). 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Quantum mechanics describes the universeRead MoreNuclear Physics Of The Society Development1374 Words   |  6 PagesNuclear physics in the society development Nuclear physics is the field of physics that studies atomic nuclei and their constituents and interactions. The most commonly known application of nuclear physics is nuclear power generation, but the research has led to applications in many fields, including nuclear medicine and magnetic resonance imaging, nuclear weapons, ion implantation in materials engineering, and radiocarbon dating in geology and archaeology. Nuclear physics has a lot of importanceRead MoreGauge Bosons : Fundamental Interactions And Their Evolution2354 Words   |  10 PagesGauge Bosons: Fundamental Interactions And Their Evolution Ray Sahab, Harpreet Kaur, Manish Rawat, Kanishka Kumar Singh Department of Physics, Indian Institute of Technology, Roorkee – 247667 Abstract In this paper, we study the four fundamental interactions, namely electromagnetic, weak, strong, and gravity separately along with its corresponding gauge boson; the theories of the four fundamental interactions and their evolution was studied carefully. We constrain ourselves to study the onlyRead MoreTaking a Look at Quantum Dots1836 Words   |  7 PagesTo begin with in layman’s language or maybe for a person who has limited or little knowledge about physics, quantum dots are materials that are small but are sufficient to exhibit quantum mechanical properties. Quantum dots were first discovered in 1980. They exhibit electronic properties which are between semiconductors and discrete molecules. That is the very reason for the unusually high surface to volume ratio. The most visible use of quantum dots is in fluorescence where the nanocrystal is capableRead MoreColour Ontology is Philosophy that Interacts with Nature633 Words   |  3 PagesWhile the word colour in the 7th Edition of Oxford Advanced Learner’s Dictionary is defined as: â€Å"The appearance that things have that results from the way in which they reflect light.† Colour can be identified by two different methods which are objectively and subjectively. The terms objectively in colour ontology is a method that using the facts by referring to the laws of physics, chemistry and physiology. Subjectively is the term that referred to the psychological concept. The colour ontology orRead MoreDefine Creatio Ex Nihilo1625 Words   |  7 Pagesa while. For example: Blue is a colour, as are yellow and red. All three of these colours make up every colour tone we see. Theoretically, there was an absence of colour, what would be in its place, white or black? It is very difficult to imagine this, as all our life we have been able to distinguish what we have seen because of their colour(s). Even when we try to imagine a world without colours, it becomes impossible not to end up labelling the absence of colour either â€Å"blackness† or â€Å"whitenessRead MoreEssay On Physics Of Complex Systems722 Words   |  3 Pagesand fascinating research areas in physics nowadays is the physics of complex systems, or the theory of complexity. There is not a single and straightforward meaning associated with this buzzword due to its vagueness and polysemy, and very often it depends on the context and the authors. Nevertheless, one of the interesting points are the tools and methods that the theory provides that can be eventually applied to many different disciplines, ranging from physics, chemistry, biology, applied sciencesRead MoreEssay on The Problem of Knowledge Due to Language1085 Words   |  5 Pages means ‘substancesÂ’. This word, however, according to Thai dictionary, it generally means ‘a large elephantÂ’. ‘The limit of my language stands for the limits of my worldÂ’ Ludwig Wittgenstein Natural Science such as Physics, Chemistry, Geology, Biology and Botany, is the study of the physical world. What makes Natural Science different from other areas of knowledge is that we gain knowledge by using ‘scientific methodÂ’ which made up of observation, reason

Wednesday, May 13, 2020

Mr. Doe Is A Manager - 1063 Words

FACTS: Mr. Doe is a manager in my organization. He is outgoing and he likes to socialize with his subordinates outside of work. He usually goes to the bar every weekend with the team of people he supervises. About half of the employees do not participate in going to the bar with the manager and the other employees. Often Mr. Doe is not afraid to expose or talk about his personal life at work. He told his employees that he is divorced and he has three children who live in another state with his ex-wife, but he visits them often. One day, while at the bar, employees said he met with a girl by the name of Jane with whom he started a relationship with. Soon after that he hired the Jane to work in the organization and Jane was to directly†¦show more content†¦Now, the manager is faced with the most serious challenges of ethical decision as to whether he should fire the lady he is having a relationship with for the many troubles she is causing in the workplace or whether he should just brush off the matter to project Jane’s job. ISSUE: Should the manager fire Jane with whom he is having a relationship with in order to create a pleasant work environment for other employees? CONCLUSION: Yes the manager should fire Jane with whom he is having a relationship with in order to create a pleasant work environment for other employees. ANALYSIS: Deontological theory calls for the â€Å"duty to do the right thing, regardless of the outcome†. That means an ethical decision would be only a choice that everyone would see as acceptable. The manager has the duty to act in the best interest of the organization. Had he decided not fired Jane, it will create a hostile work environment that will have some repercussions on the employees and the company. He should not let one person to poison the future of many others. The situation makes it easy for employees to accuse the manager of preserving his own interest and playing favoritism. He should not only access the consequences derived from it, but he should be ethical in his decision by acknowledging that it is wrong to keep Jane employed. Employees have the right to work in a good work environment. For example, if it was another employee other than Jane, the manager would not be

Wednesday, May 6, 2020

Health Hygiene Free Essays

Change in health hygiene There has been towering change in the area of health and hygiene in rural Bangladesh. Almost all the villages have a health complex and a pharmacy nearby. People are coming out of the ignorance and consulting the doctors when necessary unlike earlier times. We will write a custom essay sample on Health Hygiene or any similar topic only for you Order Now Health consciousness has modulated the rate of mortality especially in case of women and children. People at village are now more aware of the healthy ways of living their lives. Health campaigns by government and NGOs assisted a lot in framing up the health awareness. People at village are more concerned about taking care of the pregnant mothers and their health. Most of the families now know about the vaccination of the infants and almost all of them give effort to ensure the good health of the infants. Taking â€Å"Polio â€Å"vaccine has already been a common trend there in every year. All these resulted in a noticeable decline in mortality rate of infants and pregnant mother. Not only that, importance of having pure drinking water has also been realized by rural people. The campaign against arsenic in last decade has been totally worthwhile. Proper sanitation is also encouraged now. A massive change has taken place in terms of outlook. Family planning is no longer discouraged in village since villagers are moving away from orthodox religious practices that might harm. In terms of health and hygiene almost all of the changes have been in public interest till now but there are rooms for further development. Villagers do still lack good doctors and nurses. Points for presentation * Establishment of hospitals and pharmacies in rural areas * Public health awareness * More caring attitude towards pregnant mothers infants * Awareness about family planning * Need for more skilled doctors nurses How to cite Health Hygiene, Essay examples

Tuesday, May 5, 2020

Benefits of Genetic Engineering-Free-Samples-Myassignmenthelp.Com

Question: Discuss about the Ethical issues associated with Genetic engineering on crops and humans. Answer: Introduction: The genetic engineering is based on the gene technology for modification of genetic components included in the crops and humans. The recombination of the gene and DNA helps in developing genetically modified components. It has been analysed that there are some environmental based risks are associated with the crops and their side effects on the humans. The health issues are getting tremendously high with the use of genetically modified food items (Zhang, 2016). The genetic engineering is the biological technology which can affect the genetic system of the living beings. The manipulation and modification can be done in the breeding process of the crops for improving the quality of the crop produced. The development of genetic modification food is due to the over population and its expansion globally. The controlling of human health is the major concern associated with the production of the food item with the use of genetic modified crops. The land for carrying out agricultural activit ies is not available due to the increasing growth rate of urbanization and the expansion of population (Perkins, 2004). The other major factor is the availability of water for irrigation which raises the concern of socio economic factors. The resistance from the potential disease can be developed with the use of genetic engineering concept. Benefits of Genetic engineering on crops and humans: It has been analysed that the growth rate of the crops have been accelerated with the use of genetic modification techniques. The increase in agriculture production helps in improving the economy of the nation. The value of the yield or production is increased due to the improving resistance capacity against of pest and weeds. The farmers use this technology for increasing the sale of the production by making it more attractive and fresh. The genetic modification helps in improving the nutritional value of the crops produced. It helps in overcoming the problem of malnutrition which the people faced due to unavailability of nutrition. It helps in improving the economy and the growth rate of the nation. The processing of the food can be facilitated by using the technology of genetic engineering. Ethical Issues: The carbohydrate value in the composition is changed in the transgenic product for enhancing the quality of the nutrition present in the crop production. The major negative impact can be seen on the environmental factors because the texture of the soil is changed according to the requirement of the genetic modified crops. The antisense genes are introduced for altering the genetic composition which results into the slower down the process of ripening (Qaim, 2013). The appearance of the food item is enhanced with the introduction of the glycosyltransferases gene in the crop production. The negative impact of genetic modification food production can be seen in the health of the humans and associated environment. The unethical principles are adopted for enhancing the appearance of the common food item for increasing the sale. The adequacy is not achieved in the generation of genetic modification food items (Kruft, 2001). The controlling of human health is the major concern associated wi th the production of the food item with the use of genetic modified crops. It has been identified that there are three risks associated with the genetic production of vegetables and fruits which are classified as allergy, toxicity, and genetic hazards. These effects are mainly due to the occurrence of genetic modified crops. The manipulation of the natural genes can modified naturally presents components in the crop which results into allergy and other health issues (Friess, 2011). The metabolic rate of the human can be affected due to the changes in the natural genes of the crop with the use of genetic engineering. The toxicity is introduced due to the growth of potential risks associated with the metabolic activities. The aim of the genetic engineering is to develop the product which can resist with the inclusion of pests and weeds. The farmers use this technology for increasing the sale of the production by making it more attractive and fresh (Key, 2008). This creates the unethical scenarios which can results into negative effects on the human health of the genetic engineering. The food chain is also get disturbed due to the evolution of pest resistance techniques which affects the growth of the organism such as bacteria, yeast, and fungi. The need of antibiotic arises due to the growth of genetic modification which is done in enhancing the crop production. The antibiotic acts against the growth of th organism such as bacteria and viruses in the body of the humans which can be the cause of health issues arises in the human body due to the consumption of genetically produced foods and crops. Recommendation It is recommended that the control measures should be taken to improve the appearance of the crop with the use of genetic engineering. The technology should be used for ethical purposes only such as restricting the growth of the pest and weeds which can affect the productivity of the agricultural field (Li, 2002). The genetic modification helps in improving the nutritional value of the crops produced. The global warming can be effected with the regular use of genetically modified crops. From the analysis we have seen that there are many advantages and benefits also with the use of genetically modified crops. It is the responsibility of the humans to use the technology in the ethical manner without harming the environment and health of the animals and plants. Conclusion: It has been concluded that the unethical principles are adopted for enhancing the appearance of the common food item for increasing the sale. The countermeasures should be taken to control the unethical activities associated with the deployment of genetic engineering in the crop production. The steps should be taken to resolve the potential risks associated with the growth of the genetically modified food. The genetic modification helps in improving the nutritional value of the crops produced which in turn enhances the economy of the nation. References: Friess, D. (2011).Environmental and health impact of GM crops. Retrieved from https://www.greenpeace.org/australia/PageFiles/434214/GM_Fact%20Sheet_Health_%20and_Env_Impacts.pdf Key, S. (2008).Genetically modified plans and human health. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2408621/ Kruft, D. (2001).Impact of genetically modified crops and seeds on farmer. Retrieved from https://pennstatelaw.psu.edu/_file/aglaw/Impacts_of_Genetically_Modified.pdf Li, S. (2002).Genetically modified plants for food use ad human health. Retrieved from https://royalsociety.org/~/media/Royal_Society_Content/policy/publications/2002/9960.pdf Perkins, S. (2004).Human health effects of genetically engineered crops. Retrieved from https://www.nap.edu/read/23395/chapter/8 Qaim, M. (2013).Genetically modified crops and food security. Retrieved from https://www2.stat-athens.aueb.gr/~jpan/Qaim-PlosOne-2013.pdf Zhang, C. (2016).Genetically modified foods: A critical review of their promise and problems. Retrieved from https://www.sciencedirect.com/science/article/pii/S2213453016300295

Wednesday, April 1, 2020

Public Relation Essays - Public Relations, Communication, Marketing

Public Relation What Is Public Relations? Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends - Scott Cutlip Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. The publics may include segments as narrow as female voters of a particular political party who are between 35 and 50 years of age or the shareholders in a particular corporation; or the publics may be as broad as any national population or the world at large. The concerns of public relations operate both ways between the subject entity, which may be thought of as the client, and the publics involved. The important elements of public relations are to acquaint the client with the public conceptions of the client and to affect these perceptions by focusing, curtailing, amplifying, or augmenting information about the client as it is conveyed to the publics. Public relations encompasses a variety of marketing activities that strengthen organisations credibility, enhance organisations image and develop goodwill. These are usually targeted directly at an audience, such as speeches, special events, newsletters, and annual reports. A public relation involves communicating who you are, what you do, why you do it, and how you make a difference. The difference between publicity and public relations The terms public relations and publicity are often misused. They are not interchangeable. Publicity is only one function of public relations. It is media coverage i.e. news stories, feature articles, talk show interviews, editorials and reviews. Other commonly confused terms are publicity and advertising. The key distinction is you pay for advertising. Because publicity is free, it is more credible and more likely to have an impact on the reader or viewer. Advertising is generally not considered a public relations function. According to the Public Relations Institute of America: Public relations is the deliberate, planned and sustained effort to establish and maintain understanding between an organisation and its public (Malan and L'Estrange, 1981). PR is a broad and complex activity although its basic objective is simple: to communicate in order to achieve understanding through knowledge. Consequently, PR exists, liked or not, and all modern organisations, because of their size and complexity, need and are concerned with PR. Good PR with the conscious effort to inform and be informed provides knowledge, understanding, goodwill and a good reputation. PR exists to keep institutions alert to an ever-shifting environment of circumstance and public opinion. PR is an on-going activity, hence the word sustained in the definition. It must anticipate problems and eliminate causes before problems arise. It is not there to rescue an operation or to apologise for it (Malan and L'Estrange, 1981). PR is essentially concerned with communication: between people, between people and organisations and within and between organisations. Activities and Methods Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections or legislative battles. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counselling firms. In industry, public relations personnel keep management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and government. These professionals counsel management as to the impact of any actionor lack of actionon the behaviour of the target audiences. Once an organisational decision has been made, the public relations person has the task of communicating this information to the public using methods that foster understanding, consent, and desired behaviour. For example, a hospital merger, an industrial plant closing, or the introductions of a new product all require public relations planning and skill. Public relations also play an important role in the entertainment industry. The theatre, motion pictures, sports, restaurants,

Saturday, March 7, 2020

Complete List Open Admission Colleges With 100% Admission

Complete List Open Admission Colleges With 100% Admission SAT / ACT Prep Online Guides and Tips If you’re worried about getting into college, we're here with some news that may ease your mind: There are open admission colleges (aka open enrollment colleges), colleges that offer admission to all students provided that they have a high school diploma or GED. Regardless of your GPA or standardized test scores, you can have the opportunity to pursue a college degree at one of these schools. In this article, we'll define open admission colleges, explain the pros and cons of attending a college with open admissions, and provide you with a list of four-year colleges with a 100% acceptance rate. What Is an Open Admission College? Open admission, or open enrollment, means that everybody who has a high school diploma or GED can attend. Nobody is rejected. Open admission schools have an acceptance rate of 100%. Generally, you don’t have to take the SAT or ACT to be admitted, but many open admission colleges require placement tests. Types of Colleges That Are Open Admission There are public, private independent, private liberal arts, and private religious colleges that are open admission. Examples of public open admission colleges include UTEP, Metropolitan State, and Weber State. The University of Pikeville is an open admission liberal arts college. Arlington Baptist College and Jarvis Christian College are open admission religious colleges. Also, some colleges with open enrollment, including Baker College and Dixie State University offer both associate (2-year) and bachelor's (4-year) degrees. Furthermore, some open admission universities offer distance or online education. The majority of community colleges are open admission. At a community college, you can get a trade certificate, an associate degree, or transfer to a 4-year college to get your bachelor's degree. Community Colleges (2-Year) vs. Open Admission Colleges (4-Year) Although most community colleges and all 4-year open admission universities accept anyone who applies, there are still some major differences between the two types of programs. Most importantly, the bachelor’s degree you receive from a 4-year college is a more advanced degree and will provide more job opportunities than the associate degree you receive from a 2-year college. Nonetheless, each type of school has its own benefits. Let's go through them. Benefits of Attending a Community College Even though 4-year colleges tend to be more highly regarded than community colleges, community colleges do offer some advantages. Lower Cost Most community colleges are a fraction of the price of 4-year colleges.According to the National Center for Education Statistics, the average cost of tuition and fees for 2018/2019 at a two-year school was only $3,660, just over one-third of the cost for a year at a four-year public institution. You Can Transfer to a Four-Year College Community colleges offer you the opportunity to transfer to a 4-year college and get a bachelor’s degree. In fact, many public 4-year colleges offer guaranteed admission to in-state community college students if they fulfill certain requirements. Some of my former students attended community college and were able to transfer to prestigious colleges like UC-Berkeley and UCSD. Many Community Colleges Offer Certificates in Specific Trades Whereas 4-year colleges tend to offer degrees in more academic or scholarly fields, most community colleges offer certificates in trades that directly lead to employment. The majority of certificate programs can be completed in less than a year. Common certificate fields of study include health care, cosmetology, auto mechanics, and computer and information services. You can get a cosmetology certificate at a community college. (COD Newsroom/Flickr) Benefits of Attending a Four-Year College Besides the increased opportunities and higher income you're likely to receive if you get a bachelor's degree vs. an associate degree, there are additional benefits of attending a 4-year college right out of high school. You're More Likely To Get a Bachelor's Degree Students are more likely to get a bachelor’s degree if they start their post-high school education at a 4-year college. In my experience, only the most motivated students who attended community college ended up transferring and receiving bachelor’s degrees. While everyone at a 4-year college is pursuing a bachelor’s degree, many community college students aren’t. You have to be more driven and fulfill all the necessary requirements to transfer to a 4-year college. Better Social Life Four-year colleges tend to offer better social lives for their students. Many community college students only spend time on campus when they’re in class. The average age of community college students is older; there are many part-time students and older people who are trying to continue their educations. At four-year colleges, even those where the majority of students don’t live on campus, there are usually more extracurricular activities and out-of-class interaction between students. Takes Less Time To Get a Bachelor's Degree On average, it takes longer for a community college student to receive a bachelor’s degree than it does for a student who starts at a 4-year college. According to the National Center for Education Statistics, the average time it takes to complete a bachelor’s degree is: 71 months for students who begin at 2†year colleges 55 months for students who begin at 4-year public colleges 50 months for students who begin at 4-year private colleges The lower cost of community colleges mightbe offset by the additional time it could take to receive a bachelor’s degree. Open Admission vs. More Selective Colleges You may end up deciding between an open enrollment college and a more selective college when you're making your college decision. I'll break down the advantages of each type of institution. Benefits of Open Admission Colleges Because of the lower admission requirements at colleges with open admissions, it may be easier to excel in more demanding subjects at an open admission college because you’re likely competing with fewer gifted students, and you may be able to maintain a higher GPA. A higher college GPA can increase your chances of gaining admission to graduate or professional schools and getting certain jobs after you graduate from college. Also, the cost of open admission colleges, especially public open admission colleges, is usually lower than those of more selective institutions. Even when comparing private colleges, colleges with open enrollment tend to be cheaper than more selective schools. The tuition and fees for Jarvis Christian College, a private Christian college with open enrollment in Hawkins, Texas is $,720. That's significantly cheaper than the $48,330 tuition and fees for Rice University, a selective private school in Houston, Texas. For comparison, the tuition and fees for Texas AM, a public university, is $,036 for in-state students and $31,214 for out-of-state students. Lastly, open admission colleges offer you the opportunity to be around more diverse types of students. Open enrollment colleges typically enroll many more older students and part-time students who might have full-time jobs or families. More selective colleges tend to be composed mostly of students who did well in high school and attended college right after graduating high school. Part of the education you receive in college comes from being around different types of people who have different backgrounds and perspectives. You can save money by attending an open admission college. (Images Money/Flickr) Benefits of More Selective Colleges Often, schools are judged based on their acceptance rates. Schools with higher acceptance rates tend to have worse reputations than more selective colleges. While you can accomplish your academic and professional goals by studying at any college, it can be more difficult to get certain jobs or admitted to more selective graduate school programs from a less prestigious university. More selective colleges often have a higher caliber of student. In college, you learn from and are inspired by your peers. More selective schools have a greater percentage of driven students with advanced academic skills. Lastly, more selective schools typically have more resources. Because they have more resources, more selective schools often have better dorms, academic facilities, and more prestigious professors. List of Open Admission Colleges All of the colleges on the list are 4-year colleges with 100% acceptance rates. I put the public colleges are in bold. Besides these colleges, there are a number of colleges that are close to open admission. They have acceptance rates of between 97% and 99.9%. Assuming you meet minimum requirements, you’ll almost definitely gain admission. Check out our list of schools with the highest acceptance rates. Some seminaries and schools of religious teaching, like yeshivas and rabbinical colleges, are also open admission, but I didn't include them in this list. Alabama School City State Columbia Southern University Orange Beach AL Heritage Christian University Florence AL California School City State Academy of Art University San Francisco CA Coleman University San Diego CA Life Pacific College San Dimas CA National University La Jolla CA Northwestern Polytechnic University Fremont CA Connecticut School City State Holy Apostles College and Seminary Cromwell CT District of Columbia School City State University of the Potomac Washington DC Idaho School City State Boise Bible College Boise ID Lewis-Clark State College Lewiston ID Kentucky School City State University of Pikeville Pikeville KY Massachusetts School City State Boston Architectural College Boston MA Maryland School City State University of Maryland University College Adelphi MD Michigan School City State Baker College of Auburn Hills Auburn Hills MI Baker College of Cadillac Cadillac MI Baker College of Clinton Township Clinton Township MI Baker College of Flint Flint MI Baker College of Jackson Jackson MI Baker College of Muskegon Muskegon MI Baker College of Owosso Owosso MI Baker College of Port Huron Port Huron MI Minnesota School City State Metropolitan State University St. Paul MN Missouri School City State Missouri Western State University St. Joseph MO Harris-Stowe State University St. Louis MO Nebraska School City State Wayne State College Wayne NE New Hampshire School City State Granite State College Concord NH New Mexico School City State New Mexico Highlands University Las Vegas NM Santa Fe University of Art and Design Santa Fe NM Western New Mexico University Silver City NM New York School City State Medgar Evers College Brooklyn NY Ohio School City State Ohio University Southern Ironton OH Oklahoma School City State Cameron University Lawton OK Oklahoma Panhandle State University Goodwell OK Texas School City State Arlington Baptist College Arlington TX Fisher More College Fort Worth TX University of Texas at El Paso El Paso TX Jarvis Christian College Hawkins TX Utah School City State Dixie State College St. George UT Utah Valley University Orem UT Weber State University Ogden UT Washington School City State City University of Seattle Bellevue WA What's Next? As you're going through the college application and selection process, make sure that you're researching colleges to make sure you attend the best college for you. Figure out whether you should go to a rural, urban, or suburban college. If you're concerned about college costs, check out these 79 colleges with full ride scholarships. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Thursday, February 20, 2020

Strategic Management Case Study of SABMiller Example | Topics and Well Written Essays - 1500 words

Strategic Management of SABMiller - Case Study Example This development is similar to that proposed by Johnson et al (pp. 240, 2006). As bases of competition, SABMILLER had a strategy positioning on four fronts. It considered maintaining a price and differentiation strategy, with particular focus on markets in developing economies. In doing so, its combination of price and differentiation strategy justified its hybrid strategy. Here a hybrid strategy refers to the act of simultaneously achieving product differentiation and low pricing than competitors. The success of such a strategy depended on SABMILLER's ability to deliver enhanced benefits to customers together with low prices while achieving sufficient margins for reinvestment to maintain and develop the bases of differentiation. Secondly, to achieve competitive advantage as a strategy positioning SABMILLER opted to sustain operations in the markets it already controlled, while maintaining hypercompetition such that the frequency, boldness and aggressiveness of dynamic moves accelerated to create a condition of constant disequilibrium. At the same time, the company embarked on redefining collaboration which took the dimension of taking over other companies in the same line of business. Apart from this, one of the most vital issues to shape its positioning strategy was its involvement in game theory wherein every competitor contrived to get the best possible strategic solution for themselves given the response from each other. Thirdly, under detailed choices SABMILLER determined its positioning strategy by defining its mode of growth. From information read in the case, the company's decision to be listed on the London Stock Exchange was strategically backed by the motif to raise more capital for expansion. In the light of this, the company made a number of moves to merge or take over other companies. b) The strategic priorities for SABMILLER at the time of the case were basically centred on growth. This growth was to phased and comprised organic growth and physical growth. Organic growth refers to growth that would come as a result of reinvesting its excess profits back in the business to increase production capacity or expand into new markets. Such a move had significant stimulus from the statistics that the world's five major breweries could more or less account for just 30% of global demand. This therefore steered the move to expand production capacity and enter unexploited markets in developing economies. Meanwhile, physical growth refers to growth that ought to come as a result of harnessing more capital to expand. So, moves like listing itself on the London Stock Exchange to raise more capital come to justify the fulfillment of SABMILLER's strategic priorities. This was the only logical step if the decision to expand into foreign markets had to be a realised strategy. 2) The company's core competencies were seen to be the activities and processes through which resources (in/tangible and non/physical assets) are deployed in such a way as to achieve competitive advantage in ways as to achieve competitive advantage much to the illusion of competitors. A summary tool to identify these capabilities and resources is as shown below: Threshold capabilities are those essential for an organisation to be able to compete in a given market (Johnson et al, 2006). The strength of these capabilities

Tuesday, February 4, 2020

Death penalty should be abolished Essay Example | Topics and Well Written Essays - 2000 words

Death penalty should be abolished - Essay Example A punishment, which was put into effect in 1500 in England, was opposed by many academics in 1750. These academics included Cesare Beccaria who was the Italian jurist; Voltaire who was the French philosopher; and, Jeremy Bentham and Samuel Romilly, who were the English law reformers. They presented the argument that death penalty was the cruel form of punishing the criminals, and it is most often applied on innocent people. However, there are many counter-arguments that support the death penalty. This paper intends to juxtapose the arguments and counter-arguments regarding death penalty; and, support the statement that capital punishment or death penalty is cruel, and should be abolished. Ethics do not allow a government to take lives of its nationals. There is good number of chances that innocent lives will be put to death under this punishment, and there can be no compensation for this. It is possible that capital punishment converts to manslaughter by killing someone convicted of murder, when the murderer says that it was not murder but an inadvertent killing, such as killing in self-defense. An example is the open and shut case of James McNicol, who was put to death in December 1945. Although James did not oppose the conviction of murder; yet, after his death, Elaine Merrilees, his niece discovered that he was only guilty of manslaughter and not murder. Hence, death penalty can be understood as a violation of human or civil rights. Wrongful conviction also includes cases where people make false confessions. Such people are innocent in actual, and are penalized to death. Whether the court announces death penalty for a convict or not depends less on the criminal act and the evidences, and more on the skill of the lawyers, the financial status of the criminal, the socio-economic status, and the race and color. These factors result into biased decisions from the court, resulting in either making the real criminal escape the punishment or enforcing death penalty on to some other innocent person. This makes the whole system of death penalty illogical and heinous. However, it cannot be stated as a final decision that murderers should be given relaxation in punishment, which makes the debate of adopting or banning the capital punishment all the more daunting. Death penalty has deepened its roots strongly in many countries, and the victims are often Hispanics and the minorities, who are killed due to racial discrimination. It would have been somewhat acceptable if the punishment was for everyone, regardless of what race, color, or ethnic group the murderer belonged to, but since most of the times racial biases come across, the situation gets worse. This also becomes the cause for hatred between different ethnic groups, and may give rise to riots and a long sequence of killings based on racial differences. Marquart, Ekland-Olson and Sorensen (86) affirm that: Rather than systematically sentencing younger minorities to death, murderers of all ra cial categories who received death tended to be younger than the larger pool of imprisoned convicted murderers- although the difference in age between Hispanics sentenced to death or those imprisoned was not statistically significant. The family of the one who is being put to capital punishment suffers very badly. Negative impacts are inflicted on their innocent minds because they have to come to terms not only with the sentence of their loved one but also with his death, and that too so cruelly. Therefore, the agony of

Monday, January 27, 2020

Facebook Addiction Disorder

Facebook Addiction Disorder Facebook Addiction Disorder The social networking site ‘Facebook was officially launched in the year 2004 by Mark Zuckerberg together with his friends Dustin Moskovitz and Chris Hughes. Facebook, launched by the worlds youngest billionaire Mark Zuckerberg, has over 300 million users worldwide, half of whom log on to the site every day. He made it as a private site for their high school only. Facebook is currently the number one social networking site, thrashing one-time social network leader MySpace. A program a guy (Mark Zuckerburg) created in his dorm room for a project has had a phenomenal growth with more than 300 million active users of which 50% log on in any given day and has over 70 language translations. With the aid of some friends, the initial aim was to help students keep in touch over the internet and get to know each other better. Within 24 hours, 1,200 Harvard students had signed up and soon after that the network was quickly extended to other colleges and universities. The site has created a platform for over one million developers and entrepreneurs from more than 180 countries and every month, over 70% of Facebook users engage or connected with many applications as close to 20,000 websites, devices and applications have implemented Facebook Connect since December 2008. Communicating has never been easier and Facebook has become the top social networking site that helps people keep in touch. A duplicate of the Harvard University version of ‘Facemash, ‘Facebook is privately owned by Facebook Inc. Initially meant only for university, companies and high school networking in the year 2006 was available for everyone older than 13 years of age, holding a valid email id. It starts with people reconnecting with friends from the past. Then start adding friends from work and then maybe even their friends. Facebook, launched by the worlds youngest billionaire Mark Zuckerberg, has over 300 million users worldwide, half of whom log on to the site every day. Furthermore, about 2 billion photos and 14 million videos are uploaded on various Facebook pages a month and about 6 billion minutes are spent on Facebook a day, worldwide. According to Willis Wee, founder of the social media, this is twice as much time that people spend on Google.The global socia l networking website allows users to post and share content (like photos, links, videos, and notes), play casual games and applications, and interact with friends and family through messaging and chat. . Further, about 2 billion photos and 14 million videos are uploaded on various Facebook pages a month and about 6 billion minutes are spent on Facebook a day, worldwide. This is twice as much time that people spend on Google.[1] The global social networking website allows users to post and share content (like photos, links, videos, and notes), play casual games and applications, and interact with friends and family through messaging and chat. Facebook has become a great way to find old friends, schedule events, play games and even send virtual gifts. But if somebody doing more living online than off, it might be time to reassess. Millions of individuals worldwide are signing up for friendship through a screen. Half of young people aged eight to 17 have their own profile on a social networking site. With more than 200 million active service users throughout the world, Facebook can be visited at www.facebook.com. This social networking site enables users to join one or more networks t o connect with the members of the same group. While earning so much profits from advertising, this network is available for its members at zero cost. Facebooks banner advertising is served by Microsoft Corporation. Some may argue that since these have become just as much as part of daily life as water coolers and word processing programs, these cannot be said as addictive so much as just another daily life tool in the world of the 21st Century. However, just as infatuation with the relation and immediacy of email and web surfing led to a society concern about Internet Addiction or addictive Internet use, the phenomenon of social networking has left the arena of personal and group networking to a very public and constant arena which allows for strong reinforcement of exhibition. Facebook truly is the power of social networking sites, and it would take time to displace it from its present position. When you first heard about Facebook you probably wondered what the big deal was. Then after dealing with more peer pressure than you have probably encountered since you were a teenager, you finally decided to sign up. Now you find you cant go more than 2 hours without checking for updates. There are some clues that showing Facebook has ruled the habitual activity. First is your everyday conversations with friends are peppered with references to Facebook. Second is Facebook is blocked in your office or campus so you bring your own laptop with your own broadband connection. Thirds is using Facebook Mobile. You surf Facebook even on your phone and when you feel the urge to use it, which is often. Fourth is you receive huge pleasure in showing off your old photos to everyone on your friends list, even if it takes 12 hours for you to scan and upload them. Fifth is you think about your farm or your restaurant games even when youre at work or in a business meeting or campus. Youre more worr ied that your plants will wilt and your food will be spoiled. Sixth is your friends are amazed at your level of progress in Facebook games. Youre the Poker King, master farmer in Farmtown and gourmet queen in Restaurant City. Seventh is Google and Twitter come second in your life. Facebook has reached a point where its more important than work and go to campus. Eighth is youre doing like Miss Facebook Congeniality. You dont really know too well half of your friends in your network. Ninth is you go out of your way to add friends. You adding friend just because you have so many mutual friends which is there are possibility where you dont know who he or she is. Tenth is you update your Facebook status five times a day. Eleventh is you spend 20 minutes thinking of a funny status update. Twelfth is youre excited about your planning trip to Bali or wherever, but youre more excited to showing it all off on Facebook. Thirteenth is you are crazy over Facebook so much, youve even think that y ou was born to love those Facebook ads and apps. Fourteenth is the place where you met your boyfriend or girlfriend. Fifteenth is Facebook chat has replaced Yahoo Messenger and Google Talk in your list. Many people want some evidences about the persuasiveness of Facebook that happen in this globalization era. That is so simple actually, if you have a Facebook account, you already know about the real and imagined friends and online acquaintances, school buddies from the past, ex-spouses, military leaders, even the functionary of the state, all addicted and agree to the power of having a Facebook account presence. The amazing thing is that, like cell phones specially Blackberry, nobody seems to notice or realize the huge amount of time, money and energy whether it is at work, at home, and now while on the move, people are most likely adhere to Facebook. It has become a trend among people. Commercial television features closing credits inviting viewers to follow-up via Facebook or Twitter. Even computer hardware advertise their new small pocket PC product by Facebook or Twitter. More and more links on web pages invite sharing on Facebook or RSS feeds or Twitter, then they are all conne cted. Most people are get crazy over the games in Internet or games contest, or games on Facebook, which is can be addictive. We as college students are under the spell of a new modern culture hysteria: the Facebook. People can make new friends and keep in touch with their alumni or the student who just graduate from the high school. By putting some information on Facebook and wall-to-wall, many people get connected. Facebook started to connecting people from time to time. Many Facebook users recommended this â€Å"Facebook† to another people who were not intended to go to the same high school as Facebook made for. By then, Facebook started to be known as the most popular site that people usually visit every day. Many people from worldwide upload photos and videos to Facebook. Even Facebook beat the Yahoo popularity by enriching the application in it, such as chatting, online games, etc. The most shocking point is that Facebook can earn more than millions dollar a day by uploading pictures, videos and advertising from all over the world. Internet Addiction Disorder is becoming a real problem, the most common one is Facebook Addiction Disorder. This â€Å"Facebook Hysteria† may lead us to F.A.D (Facebook Addiction Disorder). Facebook Addiction Disorder describes it as a situation in which Facebook usage overtakes daily activities like waking up, getting dressed, using the telephone, or checking e-mail. Facebook Addiction Disorder could be classified under the more broad internet addiction disorder or internet overuse. It seems that, not surprisingly, mainstream media (like online and off) has become interested specifically in Facebook Addiction Disorder. There so many symptoms that could mean to a Facebook Addict, such as lose sleep over Facebook, spend more than an hour a day on Facebook, become obsessed with old friends reconnect with, ignore work in favor of Facebook, logging off causes anxiety, need for increasing amounts of time on Facebook to achieve satisfaction, important social activities are reduced and transferred it to Facebook, you check your Facebook page before having your first cup of coffee or even before going to the bathroom in the morning, stopping before you leave the house to inform everyone that you are about to leave the house, you are spending more time changing your status update than actually doing anything worth comment on, you are changing your profile picture every time you change your clothes to keep it recent, every time you take a picture you wonder if it is going to be Facebook worthy, you leave a party early because you cant wait to get all of the pictures you just took up on the computer and tagged , you plan all of your social activities on Facebook instead of using the phone, you get jealous of other peoples plans and feel left out even though you dont personally know them, you feel you might need therapy because someone you barely knew 20 years ago wont accept you as a friend, you purposely try to recruit people you do not even know to up your friends count, you pretend that you are doing some really exciting things so others will find you interesting enough to want to be your friend too, Facebooks bookmark takes long time to scroll from top to bottom or 8 of 10 people in your friends list you dont know who they are, start introducing our self by following see you in Facebook when start to meet new person. Facebook addiction is a problem center is starting to see more of, especially in combination with Internet and gaming addictions. Researchers have reported on some of the research and theory relating to Facebook Addiction Disorder or as known as F.A.D, and have silently observed what appears to be a commercially-pleased wave of cell-phone addiction as distinct from social networking addiction[2]. Actually, there are so many addiction disorders in Internet. First is Facebook Addiction Disorder (FAD). Second is Youtube Addiction Disorder (YAD). Third is Google Search Addiction Disorder (GSAD). Fourth is Widget Addiction Disorder (WAD). Fifth is Twitter Addiction Disorder (TAD). Sixth is Blackberry Addiction Disorder (BAD). Seventh is Mac Addiction Disorder (MAD). But Facebook Addiction Disorder (FAD) appears to be the most adhered and self-reinforcing of all scenarios, reinforcing through shared experience, shared creativity, and the ability to be the complete and total leading of the ones Facebook home page. For some the of the applications seem to be totally compelling for hours on end, for others Facebook is used more like email to keep in touch with a group. It could be sometimes serious, sometimes playful, sometimes simply only sharing whole things in mind. But the fact of how adhering Facebook has become culturally is one which is easy to be missed, because everybodys doi ng it or so it seems. The irony of who is most certainly addicted, as included to homework, relationship, or work avoidance even without such a seductive companion as Facebook, is that nobody may be left to observe or treat this huge behavioral phenomenon, as everybody is too focused on walls and apps and networks and finding old new friends. Facebook can unite people from all over the world. Many people using Facebook to seeking the old friend, making new friends, even to post advertising. Many people are used to visit Facebook website every day, every hour, and every minutes. There will always be new post in our new homepage. People are getting lots of fun by this, that it will be able to make them forget about the things that they used to do. This â€Å"Facebook Addict† has been defected many people all around the world, especially in Indonesia. Facebook can bring benefit from us, but it can also bring bad effect for us if we cant control our self. â€Å"I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it. And the glow from that fire can truly light the world. (Inaugural Address, by John F. Kennedy (1961)) The Facebook has become extremely addictive. Many people were addicted to Facebook. They usually forget the things that they used to do before they visit Facebook homepage. There are so many addictive users that should have be warned, like employees, housewives, and children. They should have limitation to visit Facebook homepage. They have their own responsibility when it comes for them to do their duty. Those that may seriously labelled and treat Facebook Addicton Disorder as a behavioral addiction will clearly need to use context in determining if a behavior has become certainly harmful to overall social, work, or interpersonal compatibility. This is one of my friends testimonials about Facebook. She said that she signed onto Facebook in 2006, and when she began, she thought it was just another silly site that she would eventually stop visiting. Perhaps she would forget her password or just not need it at all. Well, she was wrong. As we all know you can get poked which many people have different explanations for it, get listed as a friend, view others profiles or update your own, upload pictures, give a detailed explanation on how and what criteria for you to meet your friends, the list goes on and on and on. Anyone who stops at the Campus Computer Center during lunchtime is definitely and absolutely to see at least two people on the first or lower level on the Facebook. This can be frustrating to those who really need to do things like check their e-mail or bank account. Recently, as discussed in a television show, â€Å"Apa Kabar Indonesia Pagi†, F.A.D or Facebook Addiction Disorder is becoming more infected. It spreads among youth generation and elders as well. The guest speaker of the show says that its not just the hours spent on Facebook that really matters. The games, features and everything in it also. Facebook offers a variety of topic on its groups, its games and its members. As we join, we get in contact with any of this, some good and some bad and we do get some stimulation from this. Those younger than 18 are the ones affected most. They had a hard time differentiating reality from game world, so that thinking of what they do there can be done for real. As the show says, supervision is highly needed for these youngsters and if old enough, pays attention to games life. At times, we live our own life without noticing that our time is being consumed by social networks alone. Many people in the world also complaining and frustrated over Facebook. Here is one story from my friend in High School. The Facebook has become extremely addictive. During mid term, she took an intensive eight hour Japanese course, and before the last day of the course she and her friends were told to get ready to do a debate the next day, without being told specific information on which side we would be debating. Having been told beforehand that the debate would be accounted and worth for 20 percent of their grades, everyone worked hardly the night before to be equipped and ready to debate any possible side of the upcoming debate. The next day, they were given their own sides and were given time until 1:00 p.m in the afternoon to work in the computer lab to do more research to strengthen their positions. They were so panic, especially having less than three hours to prepare for something that accounts more and worth for their grades than anything else. Being in this position, peopl e think everyone would get up to stretch out or have a drink of water before starting. Guess where all the majority of the class went after signing on to their computer accounts? They would say 90 percent went on the Facebook and 5 percent were on AOL Instant Messenger. The worst is that they were on Facebook for at least 20 minutes and they began doing research just to find themselves on the Facebook. It is ridiculous when seeing these people that busy on their Facebook rather than thinking and practicing about their 20 percent accounted grade debate. Many students (and adults) are now seeing Facebook more as an addiction than a networking tool, and psychologists are starting to agree. Students, who have recently observed of taking breaks from homework to take quizzes on what many kinds of other element like lover, animal, serial killer, doctor or rock star one most similar, have already integrated everything from Facebook to texting to I-phones, Blackberry, SMS, and PDA into normal daily life. But there is seems to be a new experience among oldsters and seniors who seem to enjoy the same treats which were intended for college students and then adapted by high school students as well. As with all people are essentially addictive to online activities, people constantly change in their involvement, some periodically checking in to stay in touch, others checking once or twice a day, as an addition information or notifications to phone and e-mail checking, and some are seem to spending quite big portions of time in activities which mi ght be called creative, self-expressing, competitive, or purely social. Certainly, different age groups especially teenagers or students focus on different important activities. Students often sharing their miseries about assignments or gossip about peers, as well as creative videos and self-revealing photos or quiz results. Some students checking in occasionally or only when notified of incoming messages to inbox or wall, but still others are variously posting multiple messages every day relating to habitual daily life activities, or quiz results, or feeling states on Facebook of the moment. One of the ironies is that the smart people who might otherwise be working with people professionally to treat addictions, social isolation, and many more, seem to be anyone else among the most active Facebookers. Employees who work in office often using Facebook during working hours. It is not forbidden for the employees to do so, but they should have a big responsibility also to make a priority for their job. They often out of focus when doing their job. They were so focus on their Facebook that they forget about their duty. The government policy now forbid the existence of Facebook users during working hours. Facebook addiction is costing businesses  £123m each day. Facebook addicts are costing firms at least  £132 million every day in lost productivity. Researchers say the Facebook hysteria is already costing employers  £30.8billion per year and the site is expected to grow ever more popular.[3] Company has revealed the results of a new survey to examine the potential produ ctivity for businesses that allow their employees to access Facebook during office hours. The result shows that almost 50 percent people who work in the office, visit Facebook twice a day during working hours. Each time they visit their Facebook account, it takes them more than 3 hours busy on their Facebook rather than their job. The government have mentioned recently that workers should be given time to use social networking websites such as Facebook in their office. Local companies have banned workers from accessing the site during working hours. Employers fear Facebook is damaging workers productivity. Admittedly, some of the professionals in office hours used to spend their time working on their online games, or knowing who is the best at Bejeweled Blitz and these are often mental health professionals who assumedly spend at least some time off of Facebook, and might be able to absent for a day or two without permission. The most shocking point is that even professionals cannot maintain their working hours, I do speak with adult professionals who say they cannot imagine a period of one whole day or less without checking ones social world via Facebook. One told me it would be like life stopped. Facebook has enabled addicts seem to be busy on the availability of apps, whether self-oriented quizzes or game-playing or being at the center or core of nonstop social opportunity. Like the Internet generally, Facebook has it all, but in a convenient package all in one master home page. Many people have so influenced that Facebook is a part of normal life. We can still hearing people saying â€Å"I woke up in the morning and check out my Facebook†. That habbit has overtaken the peoples usually do like waking up, getting dressed, and finding or checking the cell phone which is that it has become as much as part of the invisible decoration of normal daily life as using the telephone or checking email. For better and worse, like many Internet tools, this can be both an opportunity and challenge, and for many employees it is easy to strike a perfect truancy at work. For many people especially those who not already invested and addicted in maintaining personal homepages, blogs, photo-sharing collections, IM networks, Facebook offers the perfect menu of opportunity. It may be similar to the proverbs like the kid in the candy store who cannot turn away from every temptation in sight, for hours of time supposedly spent on work, homework, housework, or relationship wo rk, who may have a problem. It is when one person cannot leave the continuous activation or reinforcement of a daily or hourly or constantly activity that one may assess it has become a problem. For others, its a wonderful activity like Facebook-ing available whenever one person is in the mood for hanging out with friends online or checking in without the need to do so on a constant and urgent basis. The situation can lead them to depositions from the office, they can lose their job if this is keep happening. It is so pathetic to see those people who we thought they were working behind their computer but the fact is that they were busy with their Facebook. Many companies are now aware that Facebook brings with it a series of security concerns, particularly the risk of employees revealing sensitive or confidential information to the wider world. When combined with the threat of an accompanying productivity decline, they may well decide that social-networking at work is simply more trouble than its worth. In modern life, the appeal of social networking sites to children is easy to understand. As many parents now consider playing outside too dangerous, a child confined to the home can find at the keyboard the kind of freedom of interaction. Facebook can be ruined our time management also. Children are the must-concerned case nowadays. They visit their Facebook homepage every day that it will reduce their time to study. Facebook stands as a revolutionary way for friends to stay in touch, regardless and no matter what of the age. It also stands as being highly addictive to adults and children alike, according to psychologists. If we think children is spending too much time on Facebook to the exclusion of their real life, we may be wondering what we could do to prevent it. It can also lead somebody to be a procrastinator by putting off doing things which it can damage our time management skills. It can bring bad effect not only for the result of the work, but also for the future of the employee itself. The majority of people in the world have Facebook accounts, and if the Facebook progresses and adds cool features like be able to add video to our profiles or, iTunes collaborated, most of us will need a break just to function normally. Along with television, instant messaging, and the daily jokes, people could conclude that the Facebook is the biggest far procrastination tool against college students. Many newsletters have been warned many people by reporting case by case that caused by â€Å"Facebook Addict†. Domesticity is also affected by Facebook Addiction. Spouse separation is a common thing that happens in this life, but it is not common until that separation is caused by Facebook. Facebook status which can be updated anytime and based on that persons mood can also ruin relationship between this spouse. It is surely that everybody is all aware by now, Facebook, when it is used recklessly, can get you into trouble. Firings, break-ups and general crime are no strangers to the social networking site. But Facebook trouble can be much more horrifying than all that. Take a look behind the break and catch a glimpse of Facebooks dark criminal. Facebook has so many users from all over the world. Each users have their own password to protect their privacy on their account. We cant look at someones homepage without knowing their password. We cant even look at their message without logging in to their protected homepage. Sending any personal info or incriminating pictures to someone on Facebook is a huge mistake for many reasons. One of the worst possible outcomes is getting blackmailed for money, sex, or, well, anything these sickness of dream up. It is happening whether theyre using a fake profile or not, its a horrible idea. Read up on the story of an 18-year-old who blackmailed 31 male classmates after he posed as a girl and asked for nude pictures. Thats give us lesson enough to not blackmailed. Cyber crime can be happened anytime in Facebook without knowing who has done it. Privacy policy is strongly implemented in Facebook except we know how to hack it. Many cyber crimes happen in Facebook as it has become the most popular website that people are common to visit it every day. Yet, privacy doesnt guarantee us to slip away from cyber crime. It can be also surely harmless to imitating a celeb online or create a fake profile for a movie character. But seriously, theres a definite line or limit that you shouldnt have crossed when pretending to be someone else and it can lead to several consequences for you. Social networking sites has been blamed for a lot of things, fair or unfair, but in my opinion, the worst offense has been their indirect involvement in suicides. Obviously, there are a lot of factors responsible in each case, but there is seem to be links between social networking and suicides. A man killed his wife just because of a posting that she made on the site. The m an has been jailed for life for stabing and sending his wife to death just because she changed her online profile to â€Å"single† days after he had moved out. It sounds really funny and impossible, but it is real and its happening. The news has reported that there is a man on wanted by Indonesian Police Force because he deceived people by his crime case. He was found in his guilty by updating his status on Facebook whereas people will notice that it is him. Facebook inbox can also fully loaded of junk mail. Many advertising or some unimportant mails were received in the inbox. Facebook also send us a notification in the e-mail inbox to inform us that notification. Some people consider it as a junk mail also. This is not so important to send it to e-mail inbox, as it can be seen when the users visit their homepage. Facebook is not only give bad effect for the users. Of course, there are so many benefit from Facebook. Advertising in Facebook is a common thing that occurred in every users homepage or profile. Facebook also provide some columns for advertising to advertise some products in the website. There are so many kinds of advertising in Facebook. It is always shown in the right side of the homepage. Facebook can also make a good media for advertising company to post their ads. It is saving money to post ads in Facebook. They have so many ways of advertising. Many people advertise their products by creating new account or group from users, so they can visit the ads profile every time they logging in. it doesnt cost a lot of money, they just have to spend money for the internet pulse. Facebook is a good strategy for advertising. Trillions of people in the world know Facebook, even they have made Facebook as their first homepage every time they log in. If the ads is already posted, the users from all over the world are automatically will see the ads. It is not only saving money, but also a good strategy for advertising media. By post advertising in Facebook, it can also saving time. It is an efficient and effective way to post an advertising. Many people get busy and complicated when it is time for them to advertise a product. They have to cooperate with some advertising media and company which can take lots of time and money by doing it. Advertising in Facebook doesnt need to do so, cause all we have to do is upload the ads and just pay the internet bills per kilo byte to post the ads. So, it is an efficient and effective way to maintain time management. If you are not already making use of Facebook as a method of marketing your business or niche marketing, then we are absolutely miss out on a great opportunity to reach out to hundreds and millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a quite untouched network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact and get connected with people, play games and interact within interest groups. When you make it possible for our advertising message to travel to these people through Facebook, we will absolutely see a big chance in the amount of website traffic that we attract with, and we will also see more members, more subscriptions, more sales and more inquiries as well. Here are three of the possible ways for us to advertise your business, product or service through Facebook social networking. First is Social Ads on Facebook. This is one of the most straight forward ways that we can promote yourself on Facebook. We can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting our ads in this manner, we can increase our product interest, which is our click through rate. This will give us more visitors to our site and also an increase in the number of customers that we are able to attract. Make sure to throw a picture up in our ads because ads with images capture more attention and tend to attract more clicks as well. Second is Groups and Pages on Facebook. We can create groups and pages for our business, company or website on Facebook, and then we can get people to become a fan of our page or to join our group. Use the invite function for groups to get all of our friends to join, or tell our friends about our page so that they can become a fan. Both pages and groups are two excellent channels that we can use to gather more potential customers as well to build more brand awarene

Sunday, January 19, 2020

Essay --

Petrini was enraged by all of this, and rallied his friends and the local community to protest against this worldwide industrialization of food by arming themselves with simple bowls of locally cooked, traditional pasta. They chanted, â€Å"We don’t want fast food †¦ we want slow food!† This initial idea developed gradually and three years later, in 1989, delegates from fifteen countries met in Paris to approve and endorse The Slow Food Manifesto, co-founded by Folco Portinari (Italian literary historian and University professor), and accordingly the Slow Food movement was officially established. It is a non-profit, grassroots movement, which now has thousands of members across the globe, that seeks to promote the desire for good, healthy, local food through a better understanding of it’s taste, quality and production, and thus counter the speed of the fast life. Figure 8: The Slow Food logo With an understanding of the psychological use of colour in design, it was interesting to discover that Slow Food have utilised red into their logo as well as McDonalds, displayed in figure 8. There appears to be a contradiction of the snail as an icon symbolising slowness, and red as a colour representing excitement and speed. Its original objectives were to re-evaluate and celebrate local cooking traditions, inform citizens on the negatives of fast food, educate them on where their food originates from and also promote the use of local food products in cooking. Figure 9 shows an example of a local market stall with Slow Food values, . Founder Carlo Petrini, believes that: "Everyone has the right to good, clean and fair food." By ‘good’ he means that the food is fresh, ‘clean’ is part of the natural food cycle, posing no threat to the ... ...ess, much like the methodologies and founding principles used in the Slow Food movement, there can be many benefits from slowing down. Carl Honorà © declares that the greatest thinkers throughout history were those that favoured the slow approach, asserting â€Å"Charles Darwin described himself as a slow thinker. Einstein was famous for spending ages staring into space in his office at Princeton University.† These extremely successful individuals demonstrate the significance of decelerating the mind into a lower gear in order to engage in more deep, holistic considerations. Abraham Lincoln, apparently proclaimed, â€Å"Give me six hours to chop down a tree and I will spend the first four sharpening the axe.† This famous quote refers to the importance of preparation in a task, and that an intelligent person does not start a job straight away, they plan and prepare it first.

Saturday, January 11, 2020

How Different Moral Perspectives Have Influenced

The essence of morality is ‘concerned with the principles or rules of rights and wrong or conforming to standards based on those principles’ (Dictionary. com). However differing models for living morally, resulting from the diversity of experience, will conflict in how they determine what these principles are. Thus, these ethical frameworks will hold different conceptions of ethical practice and what services such as Youth and Community work should deliver. This essay will attempt to show the importance of understanding how different moral perspectives have influenced the practice of Youth and Community work, before describing three contending ethical frameworks of deontology, consequentialism and virtue ethics; assessing under what conditions, circumstances or criteria would each of these view these practices as a moral activity. Morality A moral principle is essentially one that distinguishes between right and wrong behaviour. When someone holds a coherent and compatible set of moral principles it can be considered an ethical framework, which provides the foundation for how people understand or explain social reality. Thus, it is the basis from which they choose to conduct their lives and interact with others. Such a ‘code’ will be constructed from, and determined by all manner of life experiences, social environments and circumstances, and therefore will vary greatly. Some of the most common factors that contribute towards an ethical framework are personal or religious beliefs and cultural standards. The nature of Youth and Community work entails working closely with in both individual and group settings, where diversity of these moral values is inevitable. Different moral perspectives will necessarily emphasise different roles and purposes for these projects and organisations. As informal educators, there are no ‘ready-made guidelines’ on what constitutes good and bad practice; instead practitioners will have a set of ‘core values’ that they strive towards (Jeffs and Smith 2005). However, it is important, to understand different conceptions of what moral practice entails in order achieve social inclusion, develop practice and interpersonal skills. Deontology Blackburn argues these premises of a deontological approach to morality ‘take us to thoughts about what is due, they take us to demands† (2001: 60). The framework asserts that social reality is objective and the capacity for human autonomy is limited by ‘the recurring pattern of human behaviour [that] determines the nature of human action’ (Parker, 2000: 125). Thus, the perspective is concerned notions of justice rights and ‘duty’ or responsibility (Blackburn 2001: 88) to act in accordance with rules, as the rightness of an action is inherent and independent of the consequences it brings about. To illustrate, the killing an innocent man would be wrong because he is innocent, not because of the pain and sense of loss that his loved ones will experience. This concept can be primarily accredited to the philosophy of Immanuel Kant, a key figure in the development of early deontological thought. As a rationalist, Kant argued that the moral value of human behaviour can be revealed ‘a priori’ or through pure intellectual reason. Thus, as these principles are theoretically available to all, regardless of personal circumstance, they must have a universal applicability, which leads Kant to an essential condition for moral action, the categorical imperative: ‘Act only on the maxim whereby thou can at the same time wish it to become a universal law. ’ (Kant [1785] 2003: 6) Taylor (1975) contends that for this each individual would treat others as ends, rather than a means and that it must be ‘self-imposed by the will of each person’. However the ‘interest’ ethics of Machiavelli, Hobbs and Burke also accommodate power as an inevitable factor of human interaction and organisation. They argue that the nature of humanity is inherently weak and immoral, claiming that governing minority is required in order to maintain the social structure and order. Therefore a hierarchical system of control where policies of institutions cohere is the most appropriate method in assuring the smooth running of society and the moral development and self control of its citizens. Agents accept the legitimacy of the elite as their moral authority ’ought to be greater than that of any or all the subjects’ (Hobbes [1651] 1996: 128). In line with this perspective, deontologists would measure all human activity against its capacity for the common good of society, adopting a conservative position regarding community initiatives and actively oppose those Youth and Community organisations that aim to bring about radical change, as this would upset established social and legal structures causing social unrest and uncertainty (Sanderson et al 2006). Professional workers would ideally be upstanding members of society, holding a higher level of ethical awareness than citizens as they are in a position of power. Workers would be expected to adhere to an externally set code of practice as this was their duty owed to the service user, the profession and the employing organisation (Banks 2006: 125). These would be prescribed by institutions, meaning an intrinsic duty to instil the values of the state in the service users they worked with encouraging them to fall in line with the status quo. Hence projects aiming to reduce young offence, drug addiction or teenage pregnancy would all be morally viable as they emphasise conformity rather than value deviation. Consequentialism Consequentialism is a system of ethics distinguishes right from wrong action purely on the basis of the effects it has: ‘The moral value of any action always lies in its consequences, and it is by reference to these consequences that actions, and indeed such things as institutions, law and practices are to be justified if they can be justified at all’ (Smart and Williams 1973: 79). Social reality is maintained objective and scientifically explainable, however the individual is regarded as autonomous and independent and thus is able to make rational speculations as to whether an action will lead to good or ill. The approach adheres with the utilitarian principle of striving for the ‘greatest happiness for the greatest number’ (Blackburn 2001: 86), where a moral action involves maximising the good outcomes for all those involved. Happiness’ corresponds to different types of hedonism, where pleasure and pain are the cardinal measures of good and bad; as John Stewart Mill argues ‘desiring a thing and finding it pleasant are one and the same thing’ (Blackburn 2001: 88). Within the doctrine there are several contending models; act utilitarianism involves assessing the consequences of every individual act, whereas rule utilitarianism involves setting laws that adhere with this principle. Finally, preference utilitariansim In addition, the perspective adheres to Machiavelli’s claim that humans are naturally wicked and selfish ([1518] 1969: 111–12). Thus a key notion in this is that as a population will be motivated by ambitions, desires and self-interest, so to maintain social order at least some of these must appear achievable. Advocates of this model therefore maintain that political liberty and economic freedom available through a democratic system and a competitive free market provide adequate level of civil and personal rights, resulting in pleasure, welfare and prosperity for all citizens. Thus, the market interests of individuals would take priority over local community agendas as ultimately security and freedom and therefore happiness, are available through the cultivation of material wealth (Sanderson et al: 2006). Therefore, members holding this perspective would oppose community imperatives that hindered or constrained opportunities to make profit for self-interested groups of individuals. For them, engaging with community would be encouraged but for the purpose of forming relationships that were mutually beneficial to the market interest of those individuals involved. Thus, moral Youth and Community work would provide services for the public good. As the framework is evaluates morality on the basis of consequences, the use of measurable targets and outputs is justified in order to be able to assess if an agency is delivering effective practice. Virtue Ethics It has been argued that these principle-based models place too much emphasis on specific actions (Banks 2006; 54). Both the previous theories focus on the concept of objective morality which is essentially concerned with setting a base line for ethics where individuals are simply required to meet this level to act morally. Conversely, Virtue based ethics accommodates takes a far more optimistic view of human nature than deontology or consequentalism, choosing to focus on the characteristics of the agent rather than behaviours. Virtues can be described as idealised goals or aspirations for good conduct which give direction for ethical human behaviour and provide an alternative and superior motivation than simply instinct. Aristotle, the founder of virtue theory, argued that all experiences were equal in that every individual had the capacity to infer virtues from their subjective experience. In support, Tam (1998:19) has explained that this universal potential for any individual to ‘behave morally’ means that that community values, goals and duties are not things to be defined by elite. Banks has further argued that regulations are ‘becoming increasingly irrelevant [as they are based on] †¦professionals' definition of values without consultation with service users’. The perspective emphasises a theme of natural behaviour aiming to align social norms with virtuous principles, however Aristotle maintained the need for laws to effectively allow humans to move progressively towards these, where education and practice can support the cultivating of virtue through the ‘supreme human capacity’ of reason (Blackburn 2001:96). As virtue ethics does not consider the consequences of an action, there is no specified standard for any individual to objectively achieve. Instead, the focus is on the ‘social nature of the self’ (Blackburn 2001: 97), where it is the community member’s responsibility to find agreed meanings of subjective concepts of rightness through interaction and debate with others, developing a collective understanding of social reality. Hence, moral relativity between groups is accommodated within virtue ethics, as negotiation of community agendas will inevitably vary. Furthermore, the suggested selfish or self-interested nature of humanity proposed by the previous two doctrines can be surpassed due to this collective nature and process of developing one’s morality, where happiness or flourishing is achieved through upholding these values. With respects to Youth and Community work, this moral framework would focus on training and cultivating the appropriate virtues required for the job, maintaining that, while actions are more reliable and measurable, it is also of vital importance that professionals display certain traits in character. Thus, workers would accountable not for specific outputs, rather if they did not act as a virtuous worker would. Banks (2006: 55) has suggested typical virtues of a worker would include courage, integrity, honesty and loyalty; however this is far from exhaustive. Strong parallels can be drawn between the ‘core values’ of Youth and Community work and concept of professional virtues, thus, these would be regarded with particular importance. The model also justifies a professional community where these values would be debated and negotiated in order to maintain a consensus code of ethics. Finally the approach would support the progressive and continuous education and rehabilitation of ‘deviant’ community members, unless this is unachievable, in the case of psychopaths for example. References http://www.infed.org/foundations/w-inf7.htm